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Tell us about your brand and what you are working through. We respond within 24 hours.

Tell us about your brand and what you are working through. We respond within 24 hours.

FAQs

Answers to common questions about our process, services, and how we work.

1. Who is this for?
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You built something that matters to you. The brand should carry that same weight everywhere it shows up. If you are the only one who knows what it is supposed to feel like, and that is not sustainable, this is for you.

2. What do you actually do?
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We build the foundation your team can follow without asking you every time: positioning, messaging, visual identity, and brand guidelines. We direct and produce the content that brings it to life. For clients who want continuity, we stay on as a standing creative partner.

3. How is this different from hiring a branding agency?
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We build the strategy and produce the first work under it. The same team that sets the direction also directs the creative and delivers the production. Most agencies separate those things. We don't. It means fewer people in the room, fewer things lost in translation, and a partner who actually knows your brand.

4. What does it cost?
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Brand strategy engagements start at $8,000 CAD. A full transformation with visual identity runs $20,000 to $45,000, depending on the scope. Content production starts at $5,000 per campaign.

5. How long does a project take?
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Brand strategy takes about 4 weeks. A full transformation with visual identity runs 8 to 10 weeks, depending on how many entities are involved. Content production campaigns typically run 2 to 4 weeks from kickoff to delivery.

6. What if I just need a photo shoot?
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We do that. We will also be honest about whether the foundation needs work first. For production-only projects including events and corporate content, visit lifebynico.com.

1. Who is this for?
icon

You built something that matters to you. The brand should carry that same weight everywhere it shows up. If you are the only one who knows what it is supposed to feel like, and that is not sustainable, this is for you.

2. What do you actually do?
icon

We build the foundation your team can follow without asking you every time: positioning, messaging, visual identity, and brand guidelines. We direct and produce the content that brings it to life. For clients who want continuity, we stay on as a standing creative partner.

3. How is this different from hiring a branding agency?
icon

We build the strategy and produce the first work under it. The same team that sets the direction also directs the creative and delivers the production. Most agencies separate those things. We don't. It means fewer people in the room, fewer things lost in translation, and a partner who actually knows your brand.

4. What does it cost?
icon

Brand strategy engagements start at $8,000 CAD. A full transformation with visual identity runs $20,000 to $45,000, depending on the scope. Content production starts at $5,000 per campaign.

5. How long does a project take?
icon

Brand strategy takes about 4 weeks. A full transformation with visual identity runs 8 to 10 weeks, depending on how many entities are involved. Content production campaigns typically run 2 to 4 weeks from kickoff to delivery.

6. What if I just need a photo shoot?
icon

We do that. We will also be honest about whether the foundation needs work first. For production-only projects including events and corporate content, visit lifebynico.com.

1. Who is this for?
icon

You built something that matters to you. The brand should carry that same weight everywhere it shows up. If you are the only one who knows what it is supposed to feel like, and that is not sustainable, this is for you.

2. What do you actually do?
icon

We build the foundation your team can follow without asking you every time: positioning, messaging, visual identity, and brand guidelines. We direct and produce the content that brings it to life. For clients who want continuity, we stay on as a standing creative partner.

3. How is this different from hiring a branding agency?
icon

We build the strategy and produce the first work under it. The same team that sets the direction also directs the creative and delivers the production. Most agencies separate those things. We don't. It means fewer people in the room, fewer things lost in translation, and a partner who actually knows your brand.

4. What does it cost?
icon

Brand strategy engagements start at $8,000 CAD. A full transformation with visual identity runs $20,000 to $45,000, depending on the scope. Content production starts at $5,000 per campaign.

5. How long does a project take?
icon

Brand strategy takes about 4 weeks. A full transformation with visual identity runs 8 to 10 weeks, depending on how many entities are involved. Content production campaigns typically run 2 to 4 weeks from kickoff to delivery.

6. What if I just need a photo shoot?
icon

We do that. We will also be honest about whether the foundation needs work first. For production-only projects including events and corporate content, visit lifebynico.com.