American Express.

We cast two models from our network and briefed them through a dedicated presentation on tone, character, and wardrobe before the client approved each look. The brief called for young professionals who matched the Amex cardmember profile. Maison Amex was built for quiet composure. The circuit was built for spectacle. We treated each environment as a chapter in the same story and directed talent across that arc. The shot list covered social, editorial, and paid channels, each with different creative demands. The scope called for 100 edited images. We delivered 210, each day's set turned around within hours so the team could publish while the weekend was still live.