Luuna de Jade.
A boutique hotel in Oaxaca's historic center, sixteen rooms deep and newly opened. We directed an editorial shoot that captured the atmosphere of the space rather than a room inventory, delivering seventeen hand selected images.
Client
Scope
Duration
Year
/
The Client
(01)
A boutique hotel in the heart of Oaxaca with sixteen rooms, each one named after a gemstone. The space was built around color, local art, and a promise of calm. The name comes from two symbols: the moon as guardian of cycles, and jade as a stone of protection.
/
What Was at Stake
(02)
The hotel had been open for only a few months. Every room was designed with intention, and the visual presence online hadn't yet caught up to what the space actually felt like. Guests decide before they arrive. The photographs needed to carry that first impression.
This project started without a brief. We spent time in the space and saw an opportunity to close the gap between what guests would feel in person and what they were seeing online. We offered to shoot it and directed the entire session. The focus was on what the space feels like rather than what it contains. Light through a hallway at dusk. Handmade objects against painted walls. The courtyard geometry at night. We delivered seventeen images, and those photographs became the foundation of the hotel's visual presence online.
/
What Changed
(03)
The general manager shared the images with the owner, and both approved them on the first pass. He then offered to feature the work on his LinkedIn, where he is followed by professionals across the Mexican ultra luxury hotel industry. In his words: "I really liked the photos. I shared them with the owner, and he liked them too."
More Work.
Strategy, creative direction, and production for brands where meaning drives the business.
