Spa Carré Saint-Louis.
A new spa in Plateau Mont-Royal needed photography that matched what the space felt like in person. We directed and shot the visual content that anchored the digital launch across social, press, and paid channels, helping generate over 790,000 organic impressions in nine months.
Client
Scope
Duration
Year
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The Client
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What Was at Stake
(02)
We shot in two passes. The first was the space on its own, before any talent arrived. Mosaic light inside the hammam. Steam catching the edge of a doorway. The rooftop at the hour when the city starts to quiet down. Every frame was composed to feel like a pause, not a tour. The second session brought figurants into the environment to capture the massage and thermal experience. The shot list covered the basics. We expanded it based on what the space gave us, directing moments the list had not anticipated. Both sessions were built to work together so the campaign could move between atmosphere and human presence without breaking tone.






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What Changed
(03)


More Work.
Strategy, creative direction, and production for brands where meaning drives the business.


