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Brand foundations, creative direction, and content for brands where meaning drives the business.
SS ←01/04
Creative direction and brand photography for a luxury wellness club launch. Visual language, editorial content, and campaign assets from concept to delivery.
impressions from the Noovo Moi national feature
SS ←02/04
Campaign creative direction and photography for American Express at the Canadian Grand Prix. Three days of brand activation coverage across two branded environments.
featured in print and online, from a set co-posted to nearly 800,000 across Amex's channels
SS ←03/04
Creative direction and brand photography for the launch of a social spa in Montreal's Plateau. The visual foundation of a launch campaign that reached nearly thirteen million.
impressions across the spa's launch campaign, built on these images
SS ←04/04
Creative direction and editorial photography for a boutique hotel in Oaxaca, built to carry what the property means before a guest ever arrives.
“Captured with remarkable sensitivity the essence of this project.”
